On April 29, 2025, investment giant Blackstone announced the launch of Proxity, a new pan-European logistics platform that aims to redefine the warehousing and urban distribution landscape across the continent. Headquartered in Frankfurt, Proxity will provide flexible, high-quality logistics solutions tailored to the evolving needs of occupiers in key European cities. At launch, Proxity already counts a significant portfolio of around 500 properties and development projects, totaling over seven million square meters of lettable space. These assets are owned by real estate funds managed by Blackstone and span strategic markets in Continental Europe, the Nordics, and Ireland.
The project reflects Blackstone’s long-standing commitment to the logistics sector, which it sees as one of the most resilient and promising areas for global investment. With the continued expansion of e-commerce and the transformation of supply chains, demand for adaptable, well-located logistics assets remains strong. Proxity is poised to address this need by offering solutions close to urban centers and tailored to a broad spectrum of industrial and commercial clients.
Leading the newly created platform is Guido Piñol, appointed Chief Executive Officer. Piñol brings extensive experience from his tenure at Office First, a major German real estate investor and manager. He is joined by Jonas Kriebel, who will serve as Chief Financial Officer. Both have worked closely with Blackstone Real Estate for over a decade and have a proven track record in European real estate leadership. The executive team is completed by Yvo Postleb, former Country Head Germany at Cushman & Wakefield, who has been appointed Chief Operating Officer. Together, this leadership trio brings a blend of operational expertise and strategic vision that will be instrumental in scaling Proxity across Europe.
Proxity is expected to be fully operational by 2026. In the meantime, recruitment campaigns are underway in Germany and other European markets to support the platform’s growth and localization strategy. James Seppala, Head of Real Estate Europe at Blackstone, emphasized: “Logistics remains one of our highest conviction investment themes globally, driven by strong long-term fundamentals. The creation of Proxity is further testament to our confidence and to our funds’ ability to deploy capital effectively in fragmented markets to build a scalable logistics platform.” According to CEO Guido Piñol, Proxity aims to respond precisely to the increasing complexity of occupier needs: “Global e-commerce and supply chain dynamics are driving sustained demand for warehousing. With Blackstone’s backing, we are well positioned to invest and grow, including through our ambitious development pipeline.”
