- At Transpotec 2026, Geotab presented the GoFocus line, three internally developed cameras with onboard artificial intelligence designed to provide active, real-time driver assistance. The system detects risky behaviour, such as phone use, drowsiness and failure to keep a safe distance, and alerts the driver instantly, reducing stress behind the wheel.
- The company also introduced Vitality, a gamification platform that rewards drivers with vouchers when they achieve progressive, personalised driving targets. Fleets that have already adopted the system have reduced accidents by 28.7%, with positive effects on fuel consumption as well.
- The acquisition of Verizon Connect’s commercial operations has strengthened Geotab’s presence in the small and medium-sized enterprise segment. The artificial intelligence integrated into the platform, particularly the Ace tool, also enables businesses without specialist staff to query complex data in natural language.
Geotab chose Transpotec 2026 to present two development lines to the Italian market that the Canadian group sees as closely connected: driving safety and sustainability, economic before environmental. "These two themes converge, because someone who drives sustainably is also someone who drives safely," Franco Viganò, Associate Vice President Emea at Geotab, told TrasportoEuropa during an interview at the trade fair.
The starting point is the driver. Viganò stressed that the company’s focus is shifting from the fleet manager to the driver, in a context where driver shortages make any punitive approach counterproductive: "The driver must be involved in the process, not punished" and to achieve this, Geotab has internally developed a new line of cameras, marking a break with the past, when the company integrated third-party devices. "Previously, we had never entered this field: managing video is different from managing data," Viganò added, comparing the current approach to Apple’s: hardware and software designed together to ensure the quality of the data fed into artificial intelligence.
The line is called GoFocus and includes three models of increasing complexity. The basic model is a dashcam that Viganò describes as a "video sensor": it does not record continuously, but detects dangerous events, such as harsh braking, failure to keep a safe distance and accidents, and sends the company only the section of footage relating to the event, already analysed. The intermediate GoFocus Plus model adds management of up to three cameras, front-facing, in-cab and rear-facing, and uses artificial intelligence to detect improper driver behaviour, with automatic face blurring to comply with privacy rules. The top-of-the-range GoFocus Pro model is aimed at industrial vehicles and buses: it supports several external cameras in an IP configuration for 360-degree coverage, with blind-spot management. Viganò specified that "Geotab does not sell the hardware: it is included in the service fee. We produce it because third-party devices do not allow us to guarantee the quality of the data required by artificial intelligence". The service also includes connection to factory-fitted devices, thanks to agreements with the main manufacturers.
The second new development presented at Transpotec is Geotab Vitality, a gamification platform developed in partnership with Vitality, an international group active in health insurance. The app measures each driver’s driving style and sets personalised, dynamic targets: when the threshold is reached, the driver receives vouchers that can be spent through a partner network that currently includes Amazon, Mediaworld, Q8 and Esselunga. "It does not reward only the best drivers, but encourages everyone to improve," Viganò explained. The model is adaptive: the threshold rises when performance improves and falls if the driver struggles to meet it, keeping motivation active. Viganò said fleets that have adopted the system, first in the United States and Canada, where Geotab is based, have recorded a 28.7% reduction in accidents, with positive effects on fuel consumption as well.
At the Geotab stand, we also met Alberto Di Mase, Senior Manager Smb Growth Markets and Ai Strategy for Emea and Apac, who placed these product developments within the structural transformation launched through the acquisition of Verizon Connect’s commercial operations, completed on 1 October 2025 at Emea level: "In Italy, 96% of companies are small and medium-sized enterprises and they employ 76% of people," he explained. Serving them properly is the stated aim of the deal, which has brought into Geotab an Italian team with more than ten years’ experience in this segment.
Di Mase then discussed the role of artificial intelligence as a driver of technological democratisation. Until now, he explained, advanced fleet management solutions had in practice been accessible only to large companies, with specialist roles such as a fleet manager: "A small business with ten or twenty vehicles, where the owner does everything, could not afford a complex solution". The introduction of Ace, a natural-language query tool integrated into the MyGeotab platform, changes this balance: "The entrepreneur can query fleet data with a question in Italian, without specific technical skills".
Di Mase interpreted this dynamic from an ESG perspective, with an emphasis on the social component: "It is about democratising advanced technology for simpler companies as well," he stressed, adding that wider adoption among SMEs automatically amplifies the environmental and governance benefits arising from fleet optimisation. He concluded by saying that, in this reading, the acquisition of Verizon Connect is not only a commercial growth operation, but the prerequisite for bringing to a wider scale tools that until now had remained the preserve of large fleets.
M.L.
