The Polish digital platform Trans.eu, active for more than 21 years in the European road transport sector, launched a structure dedicated to the Italian market five years ago. This gradual growth path, initially managed from the company’s headquarters in Poland, later developed into an autonomous operation with the aim of digitalising Italian freight forwarders, transport companies and shippers. “In recent years we have intensified our presence in Italy with a dedicated team,” says Nicolò Calabrese, Country Manager for Italy.
The growth strategy is structured around three segments. The first is CargoON, a division aimed at industrial manufacturers that provides technology designed to improve logistics processes, from identifying the carrier offering the best price to booking loading and unloading operations, through to vehicle tracking from departure point to delivery. The goal is to build a structured communication channel between the manufacturer and its network of transport suppliers, replacing the fragmented or manual operating methods still widespread in the sector.
The second segment concerns the historic core of the business: the automated management of carrier engagement for freight forwarders and transport companies. Those without their own vehicles can rely on Trans.eu technology to identify the most convenient options on the market and quickly find alternatives when needed.
The third pillar is the marketplace, where transport operators can access around 9.5 million freight offers each year, with the aim of reducing empty runs and maximising fleet utilisation. The platform’s network currently includes around 45,000 companies among carriers, freight forwarders and shippers.
According to Calabrese, two elements differentiate the offer from competitors: the technological depth of the platform, which has integrated artificial intelligence agents capable of carrying out part of the operational activities, and the breadth of the network, which acts as a multiplier of value for companies that join it. In terms of growth in Italy, the collaboration with Golia360 on the new relational freight exchange Golia Exchange stands out. The initiative was presented in March 2026 at LetExpo in Verona. “The collaboration was created precisely to combine our resources, applying their more operational technology linked to vehicle geo-location and driving hours,” Calabrese emphasises.
The agreement allows the approximately 10,000 companies connected to the Golia group to access Trans.eu tools to find freight or offer available vehicles, while also benefiting from the financial reputation already established by the parent company, which knows the reliability and solvency of its clients. The result is a combined network exceeding 50,000 participants, with the ambition of eliminating the sector’s dual structural problem: being left without loads or without trucks.
Trans.eu’s positioning in Italy remains primarily focused on the spot market, although medium-term agreements can also be activated through mini-tender formats. “We were born more as a spot solution,” Calabrese explains, while highlighting the platform’s flexibility in responding to more continuous collaboration needs. Penetration of the Italian manufacturing and logistics landscape still needs to be completed, as it has historically been more rooted in direct relationships than in digital platforms. Trans.eu aims to reach this market precisely by anchoring itself to players already established and recognised locally, such as Golia360.
M.L.
