Road transport is emerging as an increasingly viable option for freight between China and Europe, a route that until recently was considered marginal. To demonstrate its potential, Everwest Group is presenting its own road transport model at transport logistic 2025, which also includes Central Asian countries and relies on a fleet of more than 1,500 industrial vehicles based in China and Kazakhstan. It is a door-to-door service which, according to the company, reduces time, costs and operational complexity. “Road transport is becoming a more attractive option,” says Pavel Kveten, CEO of Everwest Group. “It allows delivery times to be cut from weeks to just a few days, with costs significantly lower than air freight. This translates into direct benefits: lower warehousing costs, greater market responsiveness and increased competitiveness.”
The strength of road transport lies not only in its speed but also in its reach. Trucks can access distribution centres or end customers directly, with no interruptions or transhipments. This reduces risk, handling costs and enables more efficient and centralised supply chain management. Supporting this evolution, infrastructure along the Eurasian corridors is also being developed: new motorways, streamlined customs procedures (helped by the international Tir framework), and increasingly well-equipped logistics hubs.
Everwest is leveraging these developments to improve routes, cut transit times and provide a service that is constantly monitored, thanks to fleets equipped with advanced tracking systems and route optimisation software. Overland transport between China and Europe does, however, present significant challenges, from long distances and driver fatigue to differing customs regulations and extreme weather conditions such as snow or sandstorms.
To tackle these issues, Everwest has deployed specialised customs clearance teams and digital solutions to speed up documentation and track shipments in real time, also using artificial intelligence. “We select the best route for each load, dynamically adapting to traffic and weather conditions. We work closely with local authorities in each country,” adds Kveten.
Human factors are also a priority: the group has launched training programmes for drivers, ensures compliance with driving time regulations and is committed to maintaining high safety and comfort standards in its vehicles. A key strategic element is the use of the company’s own vehicles along the entire route, which allows high responsiveness to market changes and greater reliability for customers. The main operational hubs include Shenzhen, Xi’an and Chengdu in China, Almaty and Astana in Central Asia, and various nodes across Europe.
